September 23, 2026

Grale x Danske Bank

Sharing our story with Danske Bank as part of their Start-up Stories series.

September 11, 2026

Grale x Tjejmilen

20,000 runners came together for Tjejmilen, with Grale innovations helping make a more sustainable event possible.

September 7, 2026

Grale x Stockholm Half Marathon

15000 runners and thousands of Grale innovations in action.

August 21, 2026

Grale x SJ Studio Stage

At Way Out West, we teamed up with our partner SJ to bring microplastic-free solutions to the SJ Studio Stage.

July 16, 2026

Grale x Startup Kitchen at Way Out West

Way Out West continues its exploration of the future of food & Startup Kitchen returns - served in Grale!

July 2, 2026

Grale x Public Clean

Facility service company Public Clean is taking another step forward in its sustainability work through a new collaboration with Grale.

June 23, 2026

Grale x Impact Loop at Almedalen

This week, Grale is proud to join Impact Loop as a partner in Visby, where Impact Loop, Energy Loop, and Industrial Loop bring together inspiring voices from sustainability, energy, industry, and innovation.

June 18, 2026

Grale has been selected for the Next Impact Europe 50

Recognizing 50 of the most promising impact startups across Europe.

June 8, 2026

Grale x Gröna Bönan for WWF

Gröna Bönan recently catered an event for WWF, serving climate-calculated portions in line with the One Planet Plate standard. The food was served in Grale packaging, extending the sustainability ambition from the menu all the way to the packaging.

May 25, 2026

Grale x SJ

Next stop: Plastic-free. SJ is replacing plastic lined paper cups and plastic bags with Grale's patented and plant-based alternatives. The switch involves millions of disposable products every year and is part of SJ's major commitment to sustainability in Sweden.

May 20, 2026

Impact Kitchen Accelerator - Test kitchen

Grale joins Sweden Foodtech, Stockholm Business Region and an inspiring group of chefs and companies to explore how innovation can shape the future of food.

May 12, 2026

Adidas Stockholm Marathon & Marathongruppen x Grale

Plastic-free paper cups from Grale will now be used at the water stations at Marathongruppen's events. First out is adidas Stockholm Marathon.

May 5, 2026

This year’s Impact Maker Award finalists!

Innovation in focus for a sustainable food industry. The award aims to inspire and spotlight innovative companies making a real difference.

May 4, 2026

Grale x House of Photography

In the heart of Södermalm, at one of Stockholm's most exciting new cultural destinations, you'll now find Grale.

April 27, 2026

Grale is Sweden’s winner of the Nordic Innovation Award 2026

Grale has been selected to represent Sweden in the Nordic Innovation Award 2026 - recognised for its patented, plant-based technology that replaces fossil plastics with scalable, biodegradable alternatives.

April 22, 2026

We are nominated: Meet the Impact Makers!

Grale is proud to be nominated for the Impact Maker Award 2026, one of ten finalists competing for the title.

April 21, 2026

Grale Wins Regional Finals in Berlin, Advances to World Championship

Grale has claimed victory at The Pitch by Deel, presented by J.P. Morgan.

April 13, 2026

Grale founders awarded Prince Daniels Fellowship, selected by The Royal Swedish Academy of Engineering Sciences

A milestone moment as Grale is chosen to join one of Sweden’s most prestigious entrepreneurial networks.

March 27, 2026

Grale has officially secured both ISO 9001 and ISO 14001

Grale Sets New Industry Benchmark and Signals Global Leadership with Dual ISO Certifications in Record Time.

March 25, 2026

Grale x Bageriprodukter

Bageriprodukter is expanding its offering by introducing Grale’s innovative range of products.

March 18, 2026

Grale wins "Global Tech Innovator" - selected from 2,000 companies worldwide

Grale (formerly PlasticFri) was named KPMG’s Global Tech Innovator of the Year 2023, recognized for its breakthrough in sustainable alternatives to plastic.

March 16, 2026

Grale x Lush

By switching to Grale’s green waste bags, the store is replacing conventional plastic with a more sustainable alternative made from renewable resources.

March 11, 2026

Grale x World Cup Weekend in Åre

During the Alpine Ski World Cup in Åre, organizers are taking a concrete step toward more sustainable waste management. In collaboration with the Swedish innovation company Grale.

February 25, 2026

Grale x Ignite Sweden Summit

Grale had the pleasure of being part of a recreation of Swedish Start up Kitchen at the Ignite Sweden Summit.

February 19, 2026

Grale x SmartaSaker: A new partnership!

Grale is officially partnering with SmartaSaker, one of Sweden’s leading retailers for innovative and clever solutions.

February 12, 2026

SEB Chooses Grale Cups.

A commitment to employee wellbeing. Decision that shows what modern leadership can look like in everyday actions.

February 5, 2026

Modern workplaces choose plant-based, biodegradable waste bags

Modern workplaces choose plant-based, biodegradable waste bags, and CONVENDUM is leading the way!

January 28, 2026

Bill Gates visit to Norrsken House Stockholm

Grale had the opportunity to be part of Bill Gates visit to Norrsken House and listen in on his talk, “Building a future so good it draws everyone in.”

October 7, 2025

SJ x Grale

Earlier this fall, Grale joined Stockholm Resilience Centre and SJ on a climate-focused journey aboard the festival train to Way Out West — a moving space for dialogue, ideas, and collaboration across sectors. During the trip, SJ replaced all single-use cups with Grale’s fully compostable, fiber-based alternatives, showcasing how sustainable choices can be seamlessly integrated into everyday infrastructure.

September 16, 2025

Grale ranked #13 on the Sifted 100: Nordics & Benelux 2025

Grale has been recognised by Sifted as one of the fastest-growing startups by revenue, taking the #13 position on the leaderboard covering eight countries.

July 4, 2025

Sweden’s First Rolling Climate Meeting Will Head West, and We’re On Board

July 1, 2025

Way Out West Swedish Startup Kitchen: Supporting the Next Wave of Food Innovators

June 16, 2025

Co-founder Max Joins Nile Rodgers and Global Changemakers at Norrsken House

Grale's co-founder Max shared some inspiring moments with Nile Rodgers & We are Family Foundation.

June 13, 2025

Grale Moderates Panel on Festivals as Testbeds for Climate Innovation

Grale takes part in Norrscen - a collab between Norrsken House and Rosendal Garden Party

May 31, 2025

Grale x Adidas Stockholm Marathon

Grale teames up with the Adidas Stockholm Marathon to replace plastic cups with fully recyclable paper ones - proving that even high-volume events can cut waste without compromising performance.

April 1, 2025

CONVENDUM transitions to Grale’s plastic-free bags across all offices

Grale partners with CONVENDUM to eliminate plastic waste across all their offices, starting in spring 2025. The collaboration will see Grale’s plastic-free waste bags rolled out as part of CONVENDUM’s sustainability efforts.

December 18, 2024

PlasticFri Rebrands as Grale, Pioneering a New Era of Global Sustainability

PlasticFri, a pioneer in sustainability and advanced technology, proudly announces its rebranding as Grale, marking a bold step forward in its mission to solve some of the world’s most critical environmental challenges through innovation and its scalable solution platform.

November 1, 2024

Grale Featured on BBC Click: A Significant Milestone for Our Mission

Grale was recently featured on BBC Click, the BBC’s flagship program on technology and innovation.

October 24, 2024

Grale Gains Support from Patric Edhagen and Nordic Angels

We are happy to announce that Grale has gained support from Patric Edhagen, an aspiring angel investor and host of Patric Blir Ängel, a podcast created in partnership with Nordic Angels. This backing underlines our shared commitment to a world free from plastic waste.

October 3, 2024

Grale Takes to the Skies with SAS!

At 30,000 feet, the world looks different, and so does the opportunity for sustainability. We’re excited to announce that Grale has partnered with Scandinavian Airlines (SAS) in its innovative step toward a greener future in aviation.

May 17, 2024

Grale one of the Swedish winners of the Tech Nordic Advocates Pitch Competition

Grale is thrilled to announce its victory in the prestigious Tech Nordic Advocates pitch competition. As one of the winners, PlasticFri has earned the opportunity to present its groundbreaking solutions at the London Tech Week.

May 17, 2024

PlasticFri x Beans In Cup ☕

Beans in Cup is taking another step towards their goal of minimizing their environmental impact and are now expanding parts of their product range with PlasticFri sustainable products. At PlasticFri we are happy to be part of Beans in Cup’s sustainability efforts to decrease their carbon footprint and plastic use.