March 16, 2026

Grale x Lush

By switching to Grale’s green waste bags, the store is replacing conventional plastic with a more sustainable alternative made from renewable resources.

February 25, 2026

Grale x Ignite Sweden Summit.

Grale had the pleasure of being part of a recreation of Swedish Start up Kitchen at the Ignite Sweden Summit.

February 19, 2026

Grale x SmartaSaker: A new partnership!

Grale is officially partnering with SmartaSaker, one of Sweden’s leading retailers for innovative and clever solutions.

February 12, 2026

SEB Chooses Grale Cups.

A commitment to employee wellbeing. Decision that shows what modern leadership can look like in everyday actions.

February 5, 2026

Modern workplaces choose plant-based, biodegradable waste bags

Modern workplaces choose plant-based, biodegradable waste bags, and CONVENDUM is leading the way!

January 28, 2026

Bill Gates visit to Norrsken House Stockholm

Grale had the opportunity to be part of Bill Gates visit to Norrsken House and listen in on his talk, “Building a future so good it draws everyone in.”

October 7, 2025

SJ x Grale

Earlier this fall, Grale joined Stockholm Resilience Centre and SJ on a climate-focused journey aboard the festival train to Way Out West — a moving space for dialogue, ideas, and collaboration across sectors. During the trip, SJ replaced all single-use cups with Grale’s fully compostable, fiber-based alternatives, showcasing how sustainable choices can be seamlessly integrated into everyday infrastructure.

September 16, 2025

Grale ranked #13 on the Sifted 100: Nordics & Benelux 2025

Grale has been recognised by Sifted as one of the fastest-growing startups by revenue, taking the #13 position on the leaderboard covering eight countries.

July 4, 2025

Sweden’s First Rolling Climate Meeting Will Head West, and We’re On Board

July 1, 2025

Way Out West Swedish Startup Kitchen: Supporting the Next Wave of Food Innovators

June 16, 2025

Co-founder Max Joins Nile Rodgers and Global Changemakers at Norrsken House

Grale's co-founder Max shared some inspiring moments with Nile Rodgers & We are Family Foundation.

June 13, 2025

Grale Moderates Panel on Festivals as Testbeds for Climate Innovation

Grale takes part in Norrscen - a collab between Norrsken House and Rosendal Garden Party

May 31, 2025

Grale x Adidas Stockholm Marathon

Grale teames up with the Adidas Stockholm Marathon to replace plastic cups with fully recyclable paper ones - proving that even high-volume events can cut waste without compromising performance.

April 1, 2025

CONVENDUM transitions to Grale’s plastic-free bags across all offices

Grale partners with CONVENDUM to eliminate plastic waste across all their offices, starting in spring 2025. The collaboration will see Grale’s plastic-free waste bags rolled out as part of CONVENDUM’s sustainability efforts.

December 18, 2024

PlasticFri Rebrands as Grale, Pioneering a New Era of Global Sustainability

PlasticFri, a pioneer in sustainability and advanced technology, proudly announces its rebranding as Grale, marking a bold step forward in its mission to solve some of the world’s most critical environmental challenges through innovation and its scalable solution platform.

November 1, 2024

Grale Featured on BBC Click: A Significant Milestone for Our Mission

Grale was recently featured on BBC Click, the BBC’s flagship program on technology and innovation.

October 24, 2024

Grale Gains Support from Patric Edhagen and Nordic Angels

We are happy to announce that Grale has gained support from Patric Edhagen, an aspiring angel investor and host of Patric Blir Ängel, a podcast created in partnership with Nordic Angels. This backing underlines our shared commitment to a world free from plastic waste.

October 3, 2024

Grale Takes to the Skies with SAS!

At 30,000 feet, the world looks different, and so does the opportunity for sustainability. We’re excited to announce that Grale has partnered with Scandinavian Airlines (SAS) in its innovative step toward a greener future in aviation.

May 17, 2024

Grale one of the Swedish winners of the Tech Nordic Advocates Pitch Competition

Grale is thrilled to announce its victory in the prestigious Tech Nordic Advocates pitch competition. As one of the winners, PlasticFri has earned the opportunity to present its groundbreaking solutions at the London Tech Week.

May 17, 2024

PlasticFri x Beans In Cup ☕

Beans in Cup is taking another step towards their goal of minimizing their environmental impact and are now expanding parts of their product range with PlasticFri sustainable products. At PlasticFri we are happy to be part of Beans in Cup’s sustainability efforts to decrease their carbon footprint and plastic use.