Grale Takes to the Skies with SAS!

October 3, 2024

At 30,000 feet, the world looks different, and so does the opportunity for sustainability. We’re excited to announce that Grale has partnered with Scandinavian Airlines (SAS) in its innovative step toward a greener future in aviation.

At 30,000 feet, the world looks different, and so does the opportunity for sustainability. We’re excited to announce that Grale has partnered with Scandinavian Airlines (SAS) in its innovative step toward a greener future in aviation. In a concept flight from Copenhagen to Los Angeles, SAS introduced Grale's plant-based, plastic-free cups, marking a new chapter in their efforts for sustainable aviation. This initiative, part of The Aviation Challenge (TAC), brought our eco-friendly cups into the skies—an industry first for Grale and a major milestone in reducing single-use plastics in air travel.

Why This Flight Matters

The aviation industry has long faced challenges when it comes to environmental impact. From fuel emissions to the prevalence of single-use plastics, the journey toward a more sustainable approach is complex. But small changes, like replacing plastic products onboard, are meaningful first steps. SAS has consistently taken action in this space, and by incorporating Grale's cups, they’re tackling one of aviation’s biggest environmental concerns: waste. The cups, made with entirely renewable plant-based materials, help reduce reliance on traditional plastic and underline how change is possible—even at flying levels.

On the Horizon

Thank You for Being Part of This Journey

It’s through support and partnerships like these that our vision comes closer to reality. Together, we’re reshaping what’s possible in sustainability and showing that even in the skies, we can make a difference!

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