In November 2023, Sweden made headlines as Grale (formerly PlasticFri) was crowned the KPMG Private Enterprise Global Tech Innovator of the Year. Selected from 2000 startups across 23 countries, the company stood out for its breakthrough technology turning agricultural waste into eco-friendly alternatives to plastic.

The competition showcased some of the world’s most promising tech entrepreneurs, tackling everything from AI and fintech to climate challenges. But Grale’s solution addressed a critical global need - reducing plastic waste at scale, earning recognition as a powerful example of how innovation can drive real environmental impact.

A proud moment not just for the company, but for Sweden’s growing reputation as a leader in sustainable innovation.

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