On June 13, during the Rosendal Garden Party at Norrsken House in Stockholm, Grale’s Cecilia Enquist moderated a breakfast conversation on how festivals and large-scale events can be transformed into live testbeds for climate and social innovation.

The session brought together voices from foodtech, sustainability research, and event production – including Gustav Johansson (Jävligt Gott), Lisa Laurell (Oh Mungood), Louise Lindén (LiveGreen), and Per Olsson (Stockholm Resilience Centre).

Discussions explored how festivals, as concentrated hubs of culture, logistics, and consumption, can accelerate real-world experimentation – from plant-based food systems to circular materials – and help shift behaviours at scale.

Cecilia shared Grale’s perspective on replacing fossil plastics with plant-based innovations, and on designing systems that make sustainable choices the easy, obvious ones.

“Festivals are pressure cookers for culture and logistics – making them perfect spaces to test, challenge, and refine sustainable models in real time,” Cecilia noted.