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PlasticFri Rebrands as Grale, Pioneering a New Era of Global Sustainability
December 18, 2024
PlasticFri, a pioneer in sustainability and advanced technology, proudly announces its rebranding as Grale, marking a bold step forward in its mission to solve some of the world’s most critical environmental challenges through innovation and its scalable solution platform.
Why the Change?
Since its founding, PlasticFri has been dedicated to combating plastic pollution through cutting-edge technology. As the company expands globally, its mission has evolved beyond single-use plastics to address broader sustainability challenges. The new name, Grale, symbolizes timeless innovation and a holistic approach to sustainability that transcends materials and industries.
Plastic has driven remarkable technological progress while leaving behind a legacy of pollution and health risks. Grale aspires to be the “holy grail” of sustainability by creating scalable, affordable and sustainable solutions that promote healthier lifestyles for all.
A New Era For Sustainability
Grale is committed to offer high-tech and eco-friendly innovations across industries. Its mission goes beyond reducing plastic waste; it envisions a sustainable future that promotes healthier lives and a cleaner planet for generations to come.
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CEO’s Vision “This is more than a name change—it’s a transformation. While ‘PlasticFri’ highlighted our initial focus, Grale represents our broader vision: a movement to create a future driven by innovation, collaboration and lasting global impact. It’s built for the future that happens today, timeless and versatile. Grale is a brand designed for a world in urgent need of sustainable solutions—a movement that inspires hope, meaningful actions and positive impact globally.” said Allen Mohammadi, CEO of Grale.
About Grale
Formerly known as PlasticFri, Grale is a Swedish High Tech company developing and offering groundbreaking alternatives to plastic and other environmentally harmful materials. Recognized globally for its innovative solutions, Grale continues to lead the fight against pollution and climate change with a vision of building a better, more sustainable world.
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